About Us...

Nature's Cradle is devoted to bringing more Natural and Organic solutions to Australian parents, so they can give baby a natural start to life. We are the first group of Retail Stores in Australia to have a HUGE range of Fitted Cloth Nappies and Baby Wearing Slings & Carriers. Plus we cater to all of your Pregnancy and Baby needs from Bedding to Feeding, Playing and Cleaning, Natural Medicines and more.

Not only do we make a beautiful array of natural products available to parents around Australia, but we provide support to parents so they can more easily make natural choices to care for their family naturally.

With our huge store range, pregnancy and parenting workshops, natural therapists, and information service, Nature's Cradle is your One Stop Natural Baby Shop & Parenting Resource all in one!

We are a family business, with our head office based in South Australia. When you come into one of our stores, you will be greeted with a warm smile, and understanding. You can leisurely look around at our rooms full of amazing products, chat to staff about all things pregnancy and baby, sit down and breastfeed in a comfortable chair, let your children play with toys laid out especially for them, and learn from all of our resources.

Our aim is to allow parents all over Australia to easily find Natural Pregnancy & Parenting products, and be a valuable resource of information.

Everybody is welcome ...

We do believe in giving children the best start in life. That includes looking after the environment that they live in. However, you do not need to be a cloth nappy user, or adapt any of the natural parenting pholisophies to enter our store. We welcome everybody to look without pressure. Whether you can implement one natural item or philosophy into your life, or are a parent who adopts many natural parenting philosophies, we welcome you to come in and see what wonderful options are available.

You will be amazed at how easy it is to use and care for cloth nappies, how much you can bond with your child while being hands free just from using a sling, how much better your body will feel if you remove some of the toxins from your life, and how much better you will feel overall if you know you are doing your piece to bring your family back to nature.

You will not be pressured in any way in our store, we will always be perfectly understanding that every parent makes their own choices and those choices are what is right for you and your family.

From the founder ...

Linda - a few weeks before a glorious natural birth, standing with the inspiration behind Nature's Cradle, gorgeous little Lilyana.

When I was pregnant with my first child, like other mothers I wanted to give my baby the best start to life. To me, that start had to be natural. I set out to get some Cloth Nappies, Natural Skin Care, and so on... but I couldn't find any in my local stores!

After having a less than natural birth, and then beginning to bring my baby up the way that I felt instinctively to do, naturally by using the few Terry Cloth I could borrow and plenty of cuddles, I started to search the internet.  Soon enough I found a whole world of Modern Cloth Nappies, amazing Baby Wearing Slings, and even Natural Skin Care.  I also started to learn that the birth of my daughter could have been very different to the one we had experienced had I just known more at the time, and it is actually okay to cuddle my baby as much as I want to!!!

Of course, when finding products on the internet, it is hard to know what is most suitable, and it is very time consuming to research all of them at all of the different websites.  I didn't think it was good enough that I should have to spend hours staring at a computer screen instead of enjoying my baby.  I also didn't think it was good enough that such fantastic information about giving baby a natural start such as techniques to use in labour, were so hidden from the mainstream street stores and classes where most people go when they are pregnant.

So I decided to open my first little store, so that mothers like me could walk in while pregnant, touch and feel products, find the natural alternatives, and find free information on all things natural baby and parenting.

Since then we have grown, and grown so very quickly.  Now with my second, naturally born baby, I can't believe how far we have come.  It is my goal to have our stores in each state of Australia, so that mums all over our country can have a chance to walk into a pretty baby store and realise that there are so many wonderful natural options available.  I want mums to be able to come in and find what they need in both products and information, so that they can spend more time gazing at their precious newborn babies.

Most importantly, I want all parents to feel supported, and to know that their parenting decisions are their own, and simply following their own instincts is the best way to go. I want to bring parents together to support each other, and re build a community so that no parent stands alone.

Linda - the passion behind Nature's Cradle.